I'm not a regular blonde, I'm a COOL BLONDE! (At least that's what my hair colorist tells me.)
And it's not because of my personality... I'm talking about my actual hair color!
Being "cool blonde" means stripping your blonde locks of those brassy, bronzy, yellowy tones that often creep up on our from the bottle and natural blonde locks. Maintaining that "cool blonde" color-- think fresh, bright, shiny locks-- didn't come easy... until now!
I recently met my best friend... standing tall and purple from dpHUE... she's a shampoo and conditioner who is violet-tinted and gently cleanses my hair while neutralizing the warmth of my blonde color (plus she's paraben, sulfate, and phthalates free). Imagine if shampoo and conditioner had that "warm/cool" filter that we so often use on Instragram (hint: always choose cooler, never warmer!!!)... well, same rings true with our hair.
So now I ask... are YOU a cool blonde?