For about a year now, I haven't gone a day without eyeshadow primer. Typically, it's Urban Decay's Original Primer Potion because, well, it's proven to be the best. But now that they've created the Eyeshadow Primer Potion in Enigma, a limited-edition neutral matte shade where 100% of your purchase price funds The Ultraviolet Edge, their global initiative to empower women, I haven't since turned my back to beauty for a cause.

Photographs taken on Melrose Avenue, Los Angeles by Sabrina Hill.