So, yeah, I like bling. I like when it blings in blue and yellow and green and gold. That's cue for sapphires, yellow diamonds, emeralds, and karats, oh my! And sometimes I want to treat myself... or steer a certain significant other over the rainbow into the pot of gold. {Wink, wink to husbands everywhere!}

Until recently, I've found it very difficult to shop the internet for fine jewelry. I've checked websites like ShopBop, Barneys, and Saks, but I find their fine jewelry selections to be stale, uninspiring, and absurdly expensive. Shopping for fine jewelry seemed to be an outdated process.

Until now.

Swoonery is a luxury e-commerce site that has innovated the fine jewelry shopping experience. It showcases unique pieces by both established brands and up-and-comers that you won't find at your neighborhood jeweler. Also, they pride themselves on their costumer service aspect, making it a priority to get to know you as a consumer to make tailored jewelry recommendations depending on your taste and desires.

They're basically like your family's new "go-to jewelry guy", except you don't have to buzz through two black gates to get inside. They're just a mouse click away...

Photography by Sabrina Hill.