GIVING BACK IS THE NEW BLACK

posted by Elshane on Apr 6 2015, under Beauty

For about a year now, I haven't gone a day without eyeshadow primer. Typically, it's Urban Decay's Original Primer Potion because, well, it's proven to be the best. But now that they've created the Eyeshadow Primer Potion in Enigma, a limited-edition neutral matte shade where 100% of your purchase price funds The Ultraviolet Edge, their global initiative to empower women, I haven't since turned my back to beauty for a cause.

 
I was recently at a fashion event in a circle of women discussing eyeshadow primers. I was impressed to hear that each of the five women applied it daily. And true it is-- for day or night-- an easy must. It's the perfect base coat for a long day of shadow, or just worn alone to give your lids a little glimmer of glamour. 
 
Do you prime
 

Photographs taken on Melrose Avenue, Los Angeles by Sabrina Hill.

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HI! IT'S ELSHANE FROM LOS ANGELES, CA
(BY WAY OF NEW YORK CITY)

I STARTED MY BLOG IN 2010 AS A WAY TO ARCHIVE ALL OF THE ONE-OF-A-KIND RUNWAY PIECES THAT I OWNED FROM WORKING AS THE IN-HOUSE STYLIST FOR DIANE VON FURSTENBERG IN NYC.

THEN, IT ALL HAPPENED SO FAST... BIO

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